The Company's main external communications objectives are to strengthen dialogue with external audiences, promote the Gazprom Neft brand, and provide information about its activities in the regions. The Company uses a wide range of tools and channels to communicate with external audiences.
increase in traffic to the Gazprom Neft website in 2014
The Gazprom Neft Group websites, combined in a single, integrated system that gives increased access to information about the Group's activities to all interested parties, are the Company’s most important communications tool.
In 2014, the Gazprom Neft website published 148 official reports and 17 interviews given by Company managers to major Russian and international business and socio-political media outlets. Throughout the year, senior managers held regular press conferences and briefings where they were able to field questions from journalists about Gazprom Neft’s business, development plans, and operational results.
The main news items of the past year included: the development of major Company projects in new regions; the start of the second stage of refinery modernization, aimed at increasing refining depth and light product output, and the implementation of environmental programmes at Gazprom Neft enterprises. There was wide media coverage of the launch of Russia's first new-generation G-Way Styrelf polymer-modified bitumen plant at the Moscow Refinery.
In 2014, the Gazprom Neft website published:
148 official reports
17 interviews with Company managers
There was a particular focus on information about the project to develop the Prirazlomnoye field in the Pechora Sea. Russian President Vladimir Putin gave the order for the first oil shipment from the Prirazlomnaya offshore ice-resistant rig in April 2014. A documentary about the Prirazlomnaya rig was shown on TV channel Russia 24. A special project was also launched with Kommersant newspaper Nasha Arktika [Our Arctic], dedicated to Gazprom Neft’s work on the Russian Arctic shelf. Leading Russian and international news agencies participated in a press tour of Prirazlomnaya.
In order to provide a better understanding of Gazprom Neft’s projects, the Company gave journalists an opportunity to attend further press tours at other facilities, such as Omsk Lubricants Plant and the Company's new bitumen production facility in Shymkent (Kazakhstan).
In 2014, Gazprom Neft updated the design and structure of its corporate site.
The comprehensive update took account of the best practices of international companies. The functional capabilities of the site, as well as its design and navigation between pages and sections have all been significantly enhanced. One of the main innovations is a new section with information on all of the Company’s products and services. In 2014, traffic to Gazprom Neft’s website increased by 26% compared with the previous year.