Employer Brand

The Company is working in a targeted fashion to manage its reputation as an employer by implementing a long-term HR strategy focused on attracting and retaining the best employees.

Gazprom Neft took third place in the Russian Employers 2014 ranking complied by recruitment company HeadHunter, moving up two positions from 2013 and achieving its best result since its first appearance in the ranking (in 2011). In addition, the Company's project "Let's Do the Gemba Walk!“1 was awarded third place in the Federation category at the HR Brand awards, and it also won a special The Client is Everything award for HR projects showing significant improvement in their customer focus.

“Let's Do the Gemba Walk!” involves managers and office staff in Gazprom Neft’s retail divisions replacing frontline staff across the Company's own network of service stations for one day, refuelling vehicles and working as filing-station operatives, cashiers, and managers. At the end of their secondments, participants make proposals on ways to improve the business, the best of which are then implemented. The project has not only helped improve the quality of service at filling stations; it has also significantly increased business efficiency, standardized business processes, and improved the training system for new staff. Today, “Gemba” is part of a mandatory training programme, in which employees from the Company’s different business divisions participate. More than 2,000 people have already taken part in the project and made 1,365 practical proposals, 20% of which have been implemented.